You searched for: "*"

The results has been filter on Authors containing Beth Webb.
ANA has found 5 results for you, in 152 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

New insights on first-time electronic data on out-of-home and time-shifted television viewing

Increasingly, the new mantra among today's leading advertisers is, 'Know your consumers! Know who they are, what they're doing, and when, where and why they're doing it.'These goals translate into important new objectives for marketers, broadcasters...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media
Authors: Robert H. Patchen, Beth Webb
Company: Nielsen
June 23, 2005
×

Citation

Patchen and Webb (2005a, June 23). New insights on first-time electronic data on out-of-home and time-shifted television viewing. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/new-insights-on-first-time-electronic-data-on-out-of-home-and-time-shifted-television-viewing


Research papers

Is electronic measurement of radio compatible with today's consumer media lifestyles?

This study addresses a wide range of questions about the 'media lifestyle compatibility' of one radio meter - the portable people meter or PPM - for measuring consumers' use of radio throughout the day.Are the people who agree to join a PPM panel...

Catalogue: ESOMAR/ARF WAM Conference 2004: Radio
Authors: Robert H. Patchen, Beth Webb
June 17, 2004
×

Citation

Patchen and Webb (2004a, June 17). Is electronic measurement of radio compatible with today's consumer media lifestyles?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/is-electronic-measurement-of-radio-compatible-with-today-s-consumer-media-lifestyles-


Research papers

A full year of audience research with PPM

The large-scale evaluation of the portable people meter (PPM), consisting of a panel of 1,500 consumers age 6+ equipped with portable meters in Philadelphia, has passed the one-year mark. It is now clear that media outlets will encode their signals...

Catalogue: ESOMAR/ARF WAM Conference 2003: Radio
Authors: Robert H. Patchen, Beth Webb
Company: Nielsen
June 16, 2003
×

Citation

Patchen and Webb (2003a, June 16). A full year of audience research with PPM. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-full-year-of-audience-research-with-ppm


Research papers

The future is now

The portable people meter (PPM) is a promising new media research tool that makes it possible to automatically track consumers? exposure to the electronic media. An inaudible code is inserted into the audio signal of radio, broadcast and cable...

Catalogue: ESOMAR/ARF WAM Conference 2002: Radio
Authors: Robert H. Patchen, Beth Webb
Company: Nielsen
June 14, 2002
×

Citation

Patchen and Webb (2002a, June 14). The future is now. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-future-is-now-5932


Research papers

The future is now

The portable people meter (PPM) is a promising new media research tool that makes it possible to automatically track consumers' exposure to the electronic media. An inaudible code is inserted into the audio signal of radio, broadcast and cable...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Authors: Robert H. Patchen, Beth Webb
Company: Nielsen
June 9, 2002
×

Citation

Patchen and Webb (2002a, June 09). The future is now. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-future-is-now